
Going to a U2 concert was on my husband’s bucket list! So this year, we checked it off…. and here’s the double whammy… I returned from the concert extremely inspired!. It might also have been something to do with the fact that Bono was performing at an arms length from where I was. To say that the show was a feast for my visual and auditory senses is an understatement.
I stood there mesmerized thinking that Bono is not just a singer or performer, he is a revolution. He has a core message that he believes in and has gained a worldwide followiing as a direct result. Our tickets were for general field admission which meant that it guaranteed you admission into the venue but not a spcific spot. Several thousand fans, including my husband and I, waited for hours outside the stadium just to score a “decent” spot…the stadium holds a TON of people (68,0000 to be exact) and sure enough was packed to the capacity by the time Bono and the crew walked onto the stage.
I enjoyed the show as a fan but as the evening kept unfolding before my eyes and ears, the artist and entrepreneur in me surfaced. I watched as Bono engaged with his fans and the audience, he kept it interesting and yet true to himself and his style. He was backed by an excellent team and he acknowledged them throughout the show. Clearly, he wasn’t hungry for the spot light and didn’t want to hog the limelight all to himself!
For the next couple of days, I will be talking about the different things that I realized in this one evening!
As an artist who is also an entrepreneur or for that matter any kind of entrepreneur, how do you engage with your community, how do you keep your followers engaged?
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